Brabus
Signature Night 2023
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Festhalle Bochum, Germany 23
Every year, Brabus puts on their “Signature Night” to showcase their latest creations to a group of selected guests.
In 2023, Elastique. led the show’s media presentation, organization, and program. They commissioned me to direct the style definition and look-development for the CGI media content.
Brabus is a specialist in customizing luxury vehicles, sports vehicles, and fashion accessories.
The idea behind 2023’s Signature Night was to combine the dynamics of a motor show with the style of a fashion show. In fusing fashion and motor shows, our objective was to present Brabus as a futuristic, sculptural, progressive, and artistically experimental brand.
My job was to develop style frames, animation tests, and templates. I created unreal, futuristic settings and abstract, kinetic sculptures that I derived from the unique features of Brabus products. They underline the futuristic and progressive approach that Brabus embodies as a pioneer in luxury vehicle customization.
↓ Watch RnD-Edit
Credits
Agency: Elastique.
Creative Direction: Timo Kreitz
Production: Anastasia Pashinskaya
Styleframing & RnD: Bennet Meyer
Artists: Hadrien Ledieu, Annika Meyer
Work in Progress
