BMW G70 Preview
Art Clips
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Product Preview EVent, Munich ’22
For the BMW G70 product preview in Munich 2022, Elastique. commissioned me to create two art clips, which centered on two outstanding features of the new sedan: the innovative plug-in hybrid drive and the new Fond-Entertainment panel, the BMW Theater Screen.
The Theater Screen
The enduring principle of the video is the counterplay of concealment and revelation, in which the gentle, playful movements of the fabric emphasize the reduced aesthetics and elegant design of the panel. The rough material in combination with the smooth screen creates an exciting contrast between tactile and digital experiences.
↓ Watch the Art Clip
Plug-in Hybrid Drive
The film shows the interplay between copper wires and particles that become one in their dance. This creates a kinetic sculpture – a hybrid of copper coil and fuel molecules that symbolizes the highly efficient drive combination of eDrive and a powerful combustion engine.
Credits
Agency: Elastique.
Creative Direction: Florian Nagel
Production: Sina Köstler
Artdirection & CGI: Bennet Meyer
