As part of Elastique’s Motion Design team, I worked on the visual development of BMW’s CES 2025 exhibition stand, translating the creative brief into a cohesive look and feel.

Inspired by BMW Operating System X, the concept combined bold colors, distinctive forms, and dynamic motion with a clean, interface-driven aesthetic—balancing technical innovation with a warm and approachable user experience.

← This selection showcases a range of the developed styleframes and motion explorations.

Explore the entire case [→ elastique.de]

credits

Agency: Elastique.
Managing Director Creation: Andreas Schimmelpfennig
Creative Direction: Sarah Jennen
Project Lead: Sina Köstler
Senior Digital Artists: Bennet Meyer, Felix Preis